Explaining a product feature

The idea

Name the feature, describe its action, and connect it to a benefit with so or to help.

Examples

• This filter removes dust from the air.
• The timer turns the lamp off automatically.
• You can adjust the shelf to fit taller bottles.
• The handle folds down, so the case takes up less space.
• A warning light tells you when the battery is low.
• The lid locks to help prevent spills during travel.

Watch out

Do not promise a benefit the product cannot deliver; explain only what the feature actually does.

Try it yourself

1. The cover ___ the screen from scratches. (protects / protect)

   Show answer or example answer

   protects

   protects agrees with the singular cover.

2. This setting saves energy, ___ the device costs less to run. (so / but)

   Show answer or example answer

   so

   so introduces the resulting benefit.

3. You can ___ the strap for a better fit. (adjust / adjusts)

   Show answer or example answer

   adjust

   After can, adjust stays in the base form.

Use it today

Describe a feature of a bag and explain how it helps its user.