The setting often helps you choose the natural word.

The idea

A customer typically buys goods or services, especially in a shop. A client often receives professional services or advice.

Patterns to compare
WordTypical situation
customerbuys goods or services, especially in a shop
clientreceives professional services or advice

Examples

  • A customer bought a loaf at the bakery.
  • The customer returned the shoes to the shop.
  • Customers can order lunch at the counter.
  • The lawyer met a client to discuss the contract.
  • Our design agency sends each client a project plan.
  • A financial adviser helped the client plan for retirement.

Read-aloud uses a synthetic English voice on your device. Quality and availability vary; it does not assess pronunciation.

Watch out

Do not assume that every person paying for a service must be a client: a café normally has customers. The terms can overlap.

Try it yourself

  1. Choose the usual word. A person buying a newspaper at a kiosk is a ___. (customer / client)

    Show answer or example answer

    customer

    customer: The person buys a newspaper at a kiosk.

  2. Choose the usual word. The architect showed the house plans to a ___. (customer / client)

    Show answer or example answer

    client

    client: The architect provides a professional service.

  3. Choose the usual word. A supermarket thanked each ___ at the checkout. (customer / client)

    Show answer or example answer

    customer

    customer: The supermarket is a retail setting.

Use it today

Describe a shop visitor and someone receiving professional advice.